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Lambs will use Premier League funding to engage next generation of fans

Lambs will use Premier League funding to engage next generation of fans

Lambs will use Premier League funding to engage next generation of fans
Tamworth in the Community, including chair, Steve Lathbury are delighted to receive the funding

Tamworth in the Community are excited to announce the news of their fan engagement project, set to improve the match-day experience for a range of supporters and help build stronger relationships with fans that are often under-represented at matches and other events.

A Premier League Fans Fund grant of £14,250 was awarded to Tamworth in the Community, the charity arm of Tamworth FC, who play in The Southern League Premier Central. The Premier League funding will enable the Lambs to target these under-represented groups, identified as younger fans, families and disabled supporters. The project will work to improve the match-day experience for all, including away fans, and create more ways for supporters to get involved in the club.

Both Tamworth FC and Tamworth in the Community are almost entirely staffed by volunteers which, in the past, has made it difficult to create new engagement opportunities for supporters.

The new match-day experience will include improving online platforms, to improve engagement with fans that cannot attend on match-days. The investment will also be used to rejuvenate the Junior Lambs Supporters Club, through new and exciting recruitment packs and training volunteers to deliver the project.

In addition, the project will see Tamworth in the Community working to provide more engagement opportunities for disabled fans through local outreach workshops and stadium visits – as well as developing their existing Fan Zone to provide a better match-day experience.

The charity hope to actively engage 250 new people through the project and will use its partnerships with local schools to reach out to more young fans. They will also use their links with Special Education Needs schools and Support Staffordshire to engage with existing and potential fans that have disabilities.

The Premier League Fans Fund is a commitment from the Premier League to fund projects and organisations which improve the relationship between fans and their clubs, the way football supporters engage with each other and fans’ experience of the game.

Dave Clayton, a club volunteer and Lambs fan since his youth headed up the grant application with the full backing of the club. He has been invited to become a Trustee for Tamworth in the Community and said: “We are delighted to have been awarded this grant from the Premier League Fans Fund and are excited to start work on our aims. These include engaging the next generation of football fans to follow their home town club and reaching out to people of all ages and abilities who may not normally get the chance to follow their local team. It will also encourage other groups within the town to get involved in the life of Tamworth FC and all it has to offer the local community.”

ENDS

For more information, please contact:

Quote

“We are delighted to have been awarded this grant from the Premier League Fans Fund and are excited to start work on our aims.- Dave Clayton, club volunteer

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